Danielle Krettek

Principal and Founder, Google’s Empathy Lab

Danielle Krettek is the Principal and Founder of Google's Empathy Lab. She is an award-winning creative strategist and experimental researcher with work across design, technology, film, art, architecture and social impact. Having worked for Nike, Apple and Google [X], Danielle has brought vibrant humanity, beauty and emotion to products for 18 years. In 2016 she launched Google's Empathy Lab to design more emotionally-attuned and human-kind experiences, focusing on machine learning, affective computing, voice and expressive interfaces. Her spirit animal is a cross between Stevie Nicks, Spike Jonze, Oprah and James Turrell.

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